5 Reasons I Like Timeline: #3
This is part three of my series on Why I Actually Like Timeline for Facebook.
Reason #3: Applications
The apps (which you can see at the bottom right hand of the Ford Mustang Page Clip) give you 12 opportunities to engage your follower. You can move the apps around to feature whichever app you’d like to feature. For example if you are launching a book, holding events and running a contest or giveaway, you can put the apps that promote those items in the top row. All you have to do is click the edit icon on the app you want to move and then choose which app you want to replace. You can even customize the front photo of the app so you can make a visual impact. (Notice how the Mustang’s events page is not a calendar icon but a photo from an event.)
But before you start adding photos and moving apps around, you need some content in them. Here are some content ideas for your author or book page: Create events for your launch, book signings, media appearances, etc. and use the events app to promote them. Upload a book trailer and feature it in a app, or, upload a video or audio clip from an appearance and feature that in an app. Put a book preview in an app. Use an app to increase your mailing list, run a survey or to run a contest/giveaway.
For your personal page, timeline apps give you the opportunity to share your causes, other social networks, as well as what you are reading, or listening to. Go to https://www.facebook.com/about/timeline/apps to see which ones you want to add. They have GoodReads, Spotify, Travel, Mashable, social media apps, Urban Spoon, apps for entertainment, news, shopping, travel, fitness and even one for the Ford Mustang! I have GoodReads on my personal page because its a good way to promote my author/clients and promote reading in general. You might want to add it too. Here’s how to install them: When you click on the app’s page, Facebook will bring you to a sign up form and you can choose when, where and how the app will work. Be sure to click the login button so Facebook can add the app to your page.
Here’s how to use apps: The apps will update your page with live information. For example, if you are using a running app, every time you do a run, the app will post that onto your timeline.
You can even develop your own app! Here is a tutorial: https://developers.facebook.com/docs/opengraph/tutorial/ (although you need to know some code to do it). You can develop apps for: recipes from your book or settings, scene locations, language (i.e. Klingon or Elvish), your writing inspiration/muse, character profiles, etc.
If you don’t know code, and don’t want to learn it, here are two websites that will help you develop apps for whatever you want to use them for. They have free subscriptions that will let you develop one or two apps, or they have a membership fee with unlimited benefits. Check them out to see which one you want to try.
- Tabsite.com where you can create tabs, widgets, and more. You can create basic apps for free and integrated apps (Twitter, RSS feeds, forms, product profiles, email newsletter signups or sweepstakes entries) with a paid plan.
- Shortstack.com is a little more versatile. They have a free trial period and paid plans. Not only can you create apps, but you can also create like gates, fan only tabs, widgets and more.
I’m still learning how to use apps on my business page, but I’m excited about all the possibilities.
Let me know how you create and what you use your Facebook apps for!